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Free home delivery on orders £75+

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Shop the brands you love

Pay later with Very Pay

Use the right and left arrows to scroll through the image carouselPage 1 of 421

Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Up to 40% off selected new Fashion, Sports & Beauty

Up to 40% off selected new Fashion, Sports & Beauty

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Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

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Smart Watches & Wearable Tech

Smart Watches & Wearable Tech, Smart Watch, Technology & Gaming

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Apple Watch Series 1235

Apple Watch Ultra 49

Apple Watch SE 317

Apple Watch Series 114

Apple Watch Ultra 39

Galaxy Watch 82

Android Smart Watches97

Galaxy Watch Ultra21

Galaxy Watch 8 Classic2

Straps & Accessories2

£100 - £25048

£250 - £50082

£500 - £75033

£750 - £100012

£1000 and more1

Stainless Steel12

Fitness Tracker39

Water Resistant1

5 out of 5 stars

4 out of 5 stars

3 out of 5 stars

2 out of 5 stars

1 out of 5 stars

Activity & Sports Trackers76

Heart Rate Monitors15

Body Fat Scales & Monitors4

Page 1. Results: 1 to 30 (of 223)

Results: 1 - 30 (of 223)

Number of results per page

30products per page

96products per page

Apple Watch Series 12 (GPS) 42mm Light Gold Aluminium Case with Sand Sport Band - M/L

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Light Gold Aluminium Case with Sand Sport Band - M/L

£369

Apple Watch SE 3 (GPS, 2026) 40mm Starlight Aluminium Case with Sand Sport Band - S/M

Trade in & get up to £340*

Watch SE 3 (GPS, 2026) 40mm Starlight Aluminium Case with Sand Sport Band - S/M

£219

Apple Watch SE 3 (GPS, 2026) 40mm Midnight Aluminium Case with Navy Blue Sport Band - S/M

Trade in & get up to £340*

Watch SE 3 (GPS, 2026) 40mm Midnight Aluminium Case with Navy Blue Sport Band - S/M

£219

Apple Watch Series 12 (GPS) 42mm Black Aluminium Case with Black Sport Band - S/M

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Black Aluminium Case with Black Sport Band - S/M

£369

Apple Watch Ultra 4 (GPS + Cellular) 49mm Black Titanium Case with Translucent Black Ocean Band

Trade in & get up to £340*

Watch Ultra 4 (GPS + Cellular) 49mm Black Titanium Case with Translucent Black Ocean Band

£749

Apple Watch Series 12 (GPS) 46mm Black Aluminium Case with Black Sport Band - M/L

Trade in & get up to £340*

Watch Series 12 (GPS) 46mm Black Aluminium Case with Black Sport Band - M/L

£419

Apple Watch Series 12 (GPS) 42mm Light Gold Aluminium Case with Sand Sport Band - S/M

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Light Gold Aluminium Case with Sand Sport Band - S/M

£369

5 out of 5 stars

1 review

Apple Watch SE 3 (GPS, 2026) 40mm Starlight Aluminium Case with Sand Sport Band - M/L

Trade in & get up to £340*

Watch SE 3 (GPS, 2026) 40mm Starlight Aluminium Case with Sand Sport Band - M/L

£219

Apple Watch Series 11 (GPS) 46mm Aluminium Case with Sport Band

Trade in & get up to £340*

+1 colour

Available in jet black, space grey, silver, rose gold coloursAvailable in jet black, space grey, silver, rose gold coloursAvailable in jet black, space grey, silver, rose gold coloursAvailable in jet black, space grey, silver, rose gold coloursAvailable in jet black, space grey, silver, rose gold colours

Watch Series 11 (GPS) 46mm Aluminium Case with Sport Band

Current sale price is From £349

Regular price was From £399

(Save up to £50)

4.6 out of 5 stars

16 reviews

Garmin Forerunner 165, GPS Running Smartwatch - Black/Slate Grey, WW

Available in white, grey coloursAvailable in white, grey coloursAvailable in white, grey coloursAvailable in white, grey coloursAvailable in white, grey colours

Forerunner 165, GPS Running Smartwatch - Black/Slate Grey, WW

Current sale price is From £165

Regular price was £199

(Save up to £34)

4.5 out of 5 stars

542 reviews

Apple Watch SE 3 (GPS, 2026) 44mm Midnight Aluminium Case with Navy Blue Sport Band - M/L

Trade in & get up to £340*

Watch SE 3 (GPS, 2026) 44mm Midnight Aluminium Case with Navy Blue Sport Band - M/L

£249

Garmin Venu 4 - 45mm

Available in black, grey, yellow coloursAvailable in black, grey, yellow coloursAvailable in black, grey, yellow coloursAvailable in black, grey, yellow coloursAvailable in black, grey, yellow colours

Venu 4 - 45mm

Current sale price is From £369

Regular price was £439

(Save up to £70)

4.5 out of 5 stars

279 reviews

Garmin vivoactive 5 Music Smartwatch with GPS, WiFi

+1 colour

Available in ivory, black, purple, blue coloursAvailable in ivory, black, purple, blue coloursAvailable in ivory, black, purple, blue coloursAvailable in ivory, black, purple, blue coloursAvailable in ivory, black, purple, blue colours

vivoactive 5 Music Smartwatch with GPS, WiFi

Current sale price is From £179

Regular price was From £179.99

(Save up to £30)

4.3 out of 5 stars

1.5k reviews

Samsung Galaxy Watch Ultra2 (LTE) - with Galaxy AI

Available in grey, silver coloursAvailable in grey, silver coloursAvailable in grey, silver coloursAvailable in grey, silver coloursAvailable in grey, silver colours

Galaxy Watch Ultra2 (LTE) - with Galaxy AI

From £649

4.8 out of 5 stars

791 reviews

Apple Watch SE 3 (GPS, 2026) 40mm Midnight Aluminium Case with Navy Blue Sport Band - M/L

Trade in & get up to £340*

Watch SE 3 (GPS, 2026) 40mm Midnight Aluminium Case with Navy Blue Sport Band - M/L

£219

Samsung Galaxy Watch8 (Bluetooth), with Galaxy AI

Available in grey, silver coloursAvailable in grey, silver coloursAvailable in grey, silver coloursAvailable in grey, silver coloursAvailable in grey, silver colours

Galaxy Watch8 (Bluetooth), with Galaxy AI

Current sale price is From £269

Regular price was From £319

(Save up to £50)

4.6 out of 5 stars

920 reviews

Apple Watch Series 12 (GPS) 42mm Dark Bronze Aluminium Case with Dark Bronze Milanese Loop

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Dark Bronze Aluminium Case with Dark Bronze Milanese Loop

£419

Fitbit Versa 4 Fitness Smartwatch - built-in GPS, 6-day battery life, Android & iOS compatible - Waterfall Blue/Platinum Aluminium

Available in black, blue, pink coloursAvailable in black, blue, pink coloursAvailable in black, blue, pink coloursAvailable in black, blue, pink coloursAvailable in black, blue, pink colours

Versa 4 Fitness Smartwatch - built-in GPS, 6-day battery life, Android & iOS compatible - Waterfall Blue/Platinum Aluminium

£179

3.5 out of 5 stars

156 reviews

Apple Watch Series 11 (GPS) 42mm Aluminium Case with Sport Band

Trade in & get up to £340*

Watch Series 11 (GPS) 42mm Aluminium Case with Sport Band

Current sale price is From £319

Regular price was From £369

(Save up to £50)

4.9 out of 5 stars

28 reviews

Samsung Galaxy Watch9 (Bluetooth) - with Galaxy AI

Available in graphite, cream, silver coloursAvailable in graphite, cream, silver coloursAvailable in graphite, cream, silver coloursAvailable in graphite, cream, silver coloursAvailable in graphite, cream, silver colours

Galaxy Watch9 (Bluetooth) - with Galaxy AI

From £349

4.7 out of 5 stars

287 reviews

Apple Watch Series 12 (GPS) 42mm Dark Bronze Aluminium Case with Olive Sport Band - S/M

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Dark Bronze Aluminium Case with Olive Sport Band - S/M

£369

Apple Watch Ultra 3 (GPS + Cellular, 2025) 49mm Black Titanium Case with Black Ocean Band

Trade in & get up to £340*

Watch Ultra 3 (GPS + Cellular, 2025) 49mm Black Titanium Case with Black Ocean Band

Current sale price is £649

Regular price was £729

(Save £80)

4.9 out of 5 stars

15 reviews

Huawei Watch D3 Blood Pressure Monitoring Smartwatch

Available in black, gold, white coloursAvailable in black, gold, white coloursAvailable in black, gold, white coloursAvailable in black, gold, white coloursAvailable in black, gold, white colours

Watch D3 Blood Pressure Monitoring Smartwatch

£399

Apple Watch Series 12 (GPS) 42mm Space Grey Aluminium Case with Navy Blue Sport Band - S/M

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Space Grey Aluminium Case with Navy Blue Sport Band - S/M

£369

Apple Watch Series 12 (GPS) 46mm Dark Bronze Aluminium Case with Dark Bronze Milanese Loop - M/L

Trade in & get up to £340*

Watch Series 12 (GPS) 46mm Dark Bronze Aluminium Case with Dark Bronze Milanese Loop - M/L

£469

Apple Watch Series 12 (GPS) 42mm Black Aluminium Case with Black Sport Band - M/L

Trade in & get up to £340*

Watch Series 12 (GPS) 42mm Black Aluminium Case with Black Sport Band - M/L

£369

Apple Watch Ultra 4 (GPS + Cellular) 49mm Black Titanium Case with Black Titanium Milanese Loop - Medium

Trade in & get up to £340*

Watch Ultra 4 (GPS + Cellular) 49mm Black Titanium Case with Black Titanium Milanese Loop - Medium

£849

Google Pixel Watch 5 WIFI

Available in anthracite, pyrite, silver coloursAvailable in anthracite, pyrite, silver coloursAvailable in anthracite, pyrite, silver coloursAvailable in anthracite, pyrite, silver coloursAvailable in anthracite, pyrite, silver colours

Pixel Watch 5 WIFI

From £369

5 out of 5 stars

1 review

Garmin Venu 4 - 41mm

Available in black, purple coloursAvailable in black, purple coloursAvailable in black, purple coloursAvailable in black, purple coloursAvailable in black, purple colours

Venu 4 - 41mm

Current sale price is From £385

Regular price was From £439

(Save up to £54)

3.9 out of 5 stars

14 reviews

Garmin Vivoactive 6 Watch - New White

Vivoactive 6 Watch - New White

£269

4.8 out of 5 stars

5 reviews

Page 1. Results: 1 to 30 (of 223)

Results: 1 - 30 (of 223)

Number of results per page

30products per page

96products per page

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.