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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

Shop Black Friday Deals with our Price Promise

Shop Black Friday Deals with our Price Promise

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

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Technology & Gaming39

Health & Beauty35

Gifts & Jewellery11

Sports & Travel6

All Black Friday Deals21

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A

Activity Superstore3

Adam Fires & Fireplaces8

adidas Originals523

adidas Sportswear410

adidas Terrex118

AMERICAN TOURISTER1

Applied Nutrition2

Armani Exchange16

B

Baby Born Real2

Baker By Ted Baker3

Barbour International11

Beauty Of Joseon4

Ben & Holly's Little Kingdom2

Black & Decker30

Body Sculpture15

Bowers & Wilkins1

Brainstorm Toys3

C

Canopia by Palram13

Carolina Herrera4

Catherine Lansfield206

Cheshire Mouldings1

Clair De Lune25

Copenhagen Home9

Cosmic Kylie Jenner3

Created Brilliance2

D

Dead Mans Finger1

Disney Cinderella1

Disney Descendants5

Disney Doorables1

Disney Moana 23

Disney Princess24

Disney Princess Palace Pets1

Dreams & Drapes6

E

EA7 Emporio Armani6

Elizabeth Arden79

Emporio Armani2

ENAMEL Copenhagen1

Estée Lauder77

Exploding Kittens1

F

Fisher-Price Little People9

Football Flick10

French Connection6

Friends Like These12

Fujifilm Instax4

FurReal Friends6

G

Gabby's Dollhouse12

Gallery Direct18

George Foreman3

Good Food by Tower3

Guess How Much I Love You1

H

Hawaiian Tropics4

Helena Springfield2

Heroes of Goo Jit Zu11

Hollywood Rides3

Hotel Chocolat7

How to Train Your Dragon2

I

Iconic London41

In The Night Garden4

Interiors By Premier3

Iron Man and His Awesome Friends1

J

Jack & Jones Junior3

Jean Paul Gaultier7

Johnnie Walker1

Joma Jewellery4

Jones Bootmaker2

Joseph Joseph33

Jovonna London1

Juicy Couture16

JURASSIC WORLD4

Just Sheepskin1

K

K-Pop Demon Hunters8

Kate Spade New York8

Kylie Cosmetics1

L

L.O.L Surprise!21

L'Oreal Paris104

L'Oreal Paris Men Expert20

Lauren by Ralph Lauren16

Laurence Llewelyn-Bowen12

LEARNING RESOURCES13

LEGO Animal Crossing3

LEGO Architecture7

LEGO Botanical20

LEGO DC Super Heroes1

LEGO Disney Princess1

LEGO Gabby's Dollhouse2

LEGO Harry Potter22

LEGO Jurassic World6

LEGO Marvel Super Heroes1

LEGO Minecraft15

LEGO One Piece6

LEGO Speed Champions24

LEGO Spiderman2

LEGO Star Wars39

LEGO Super Heroes11

LEGO Super Mario5

LEGO Wednesday2

Little Big Friends1

Little Live Pets6

Little Mistress1

Living and Home13

Long Tall Sally26

Love To Dream13

Lyle & Scott Sport1

M

Made By Mitchell2

Mamas & Papas21

Manchester City2

Manchester United3

Marvel Avengers5

Masters Of The Universe6

Matthew Williamson2

Melissa & Doug14

Michelle Keegan8

Michelle Keegan Home34

Mickey Mouse Clubhouse1

Miss Mary of Sweden25

MOET & CHANDON2

Morphy Richards43

Murdock London1

N

Nescafe Dolce Gusto2

Nightmare Before Christmas1

Nike Max Fusion1

Nintendo Switch1

Nintendo Switch 21

Numatic International11

NYX PROFESSIONAL MAKEUP59

O

OSA Fine Spirits2

Osprey Action Sports12

Our Generation1

OUTDOOR REVOLUTION4

P

Paddington Bear2

Paradox London3

Pineapple Elephant3

Polo Ralph Lauren41

Price & Kensington3

R

Rachel Jackson1

Relatable Games1

Revolution Beauty London27

Roberto Cavalli5

Rosewood X Battersea1

ROYAL WORCESTER8

Russell Hobbs99

S

Summerhouse by Navigate1

Sabrina Carpenter2

Seasalt Cornwall1

Shimmer & Sparkle4

Shock Absorber2

Snuggledown of Norway6

Sonic the Hedgehog1

Spicers Of Hythe3

Spidey and His Amazing Friends5

Spin Master Games2

Spring & Spruce1

Stanley FatMax11

Steal A Brainrot1

Streetwize Accessories3

Stretch Armstrong2

Studio Creator1

Superfresco Easy5

Superfresco Paintable4

T

Teenage Mutant Ninja Turtles3

The Christmas Gift Co2

The Fine Bedding Company29

The Love Collection74

THE NORTH FACE113

The Personalised Memento Company90

The Very Collection1776

Thomas & Friends4

Tommee Tippee52

Tommy Hilfiger22

Totes Isotoner2

Treasure Charms1

Treat Republic19

Tutti Bambini11

U

UNDER ARMOUR429

Unicorn Academy1

University Games4

V

Versace Jeans Couture1

Virgin Experience Days10

Virginia Hayward3

Vivienne Westwood12

W

Western Digital2

William Morris at Home1

Winnie The Pooh2

X

Y

Yankee Candle37

Z

Zavetti Canada11

Camping & Caravanning4

Paddle boarding1

15 hours and above1

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Apple iPhone 17 Pro Max, 256GB - Cosmic Orange

Trade in & get up to £560*

iPhone 17 Pro Max, 256GB - Cosmic Orange

£1099

4.7 out of 5 stars

35 reviews

Apple AirPods 5 with Wireless Charging Case

More time to pay with Very Pay

AirPods 5 with Wireless Charging Case

£139

4.4 out of 5 stars

15 reviews

Apple iPhone 17e, 256GB - Black

Trade in & get up to £560*

iPhone 17e, 256GB - Black

£699

4.7 out of 5 stars

14 reviews

Apple iPad (A16, 2025), 11-inch, Wi-Fi

Trade in & get up to £580*

Available in blue, silver, yellow coloursAvailable in blue, silver, yellow coloursAvailable in blue, silver, yellow coloursAvailable in blue, silver, yellow coloursAvailable in blue, silver, yellow colours

iPad (A16, 2025), 11-inch, Wi-Fi

From £429

4.7 out of 5 stars

299 reviews

Apple iPhone 17 Pro Max, 512GB - Deep Blue

Trade in & get up to £560*

iPhone 17 Pro Max, 512GB - Deep Blue

£1299

4.6 out of 5 stars

13 reviews

Apple AirPods Pro 3

AirPods Pro 3

£219

4.7 out of 5 stars

130 reviews

Apple iPhone 16e, 128GB - Black

Trade in & get up to £560*

iPhone 16e, 128GB - Black

£599

4.8 out of 5 stars

68 reviews

Oral-B iO2 Electric Toothbrush , Christmas Edition , Night Black ,4 Brush Heads , Travel Case

Black Friday Price Promise >

iO2 Electric Toothbrush , Christmas Edition , Night Black ,4 Brush Heads , Travel Case

Current sale price is £45

Regular price was £100

(Save £55)

4.9 out of 5 stars

40 reviews

Apple iPhone 17, 256GB - Black

Trade in & get up to £560*

iPhone 17, 256GB - Black

£899

4.9 out of 5 stars

39 reviews

Apple iPhone 16, 128Gb - Pink

Trade in & get up to £560*

iPhone 16, 128Gb - Pink

From £799

4.6 out of 5 stars

34 reviews

Oral-B iO3 Electric Toothbrush , Christmas Edition , Matt Black ,4 Brush Heads , Travel Case

Black Friday Price Promise >

iO3 Electric Toothbrush , Christmas Edition , Matt Black ,4 Brush Heads , Travel Case

Current sale price is £60

Regular price was £160

(Save £100)

4.8 out of 5 stars

68 reviews

Apple iPhone Air, 256GB - Space Black

Trade in & get up to £560*

iPhone Air, 256GB - Space Black

£799

4.4 out of 5 stars

9 reviews

Apple iPad Air (M4, 2026) 11-inch, Wi-Fi, 128GB - Space Grey

Trade in & get up to £580*

+1 colour

Available in space grey, purple, blue, starlight coloursAvailable in space grey, purple, blue, starlight coloursAvailable in space grey, purple, blue, starlight coloursAvailable in space grey, purple, blue, starlight coloursAvailable in space grey, purple, blue, starlight colours

iPad Air (M4, 2026) 11-inch, Wi-Fi, 128GB - Space Grey

From £749

4.8 out of 5 stars

4 reviews

Apple iPhone 15, 128Gb - Black

Trade in & get up to £560*

iPhone 15, 128Gb - Black

£699

4.7 out of 5 stars

106 reviews

Apple Pencil Pro

Pencil Pro

£129

4.6 out of 5 stars

30 reviews

Apple iPhone 17, 256GB - White

Trade in & get up to £560*

iPhone 17, 256GB - White

£899

4.6 out of 5 stars

14 reviews

Apple Pencil (USB-C)

Pencil (USB-C)

£79

4.7 out of 5 stars

33 reviews

Oral-B iO2 Calm Pink Electric Toothbrush

Black Friday Price Promise >

iO2 Calm Pink Electric Toothbrush

Current sale price is £42

Regular price was £100

(Save £58)

4.9 out of 5 stars

257 reviews

Apple Watch Series 11 (GPS) 46mm Aluminium Case with Sport Band

Trade in & get up to £340*

Watch Series 11 (GPS) 46mm Aluminium Case with Sport Band

Current sale price is From £319

Regular price was From £349

(Save up to £80)

4.4 out of 5 stars

18 reviews

Oral-B iO6 Black Lava & Pink Sand Electric Toothbrush Duo Pack

Black Friday Price Promise >

iO6 Black Lava & Pink Sand Electric Toothbrush Duo Pack

Current sale price is £180

Regular price was £480

(Save £300)

4.8 out of 5 stars

73 reviews

Apple AirPods Max - Midnight

AirPods Max - Midnight

£424

4.7 out of 5 stars

40 reviews

Apple iPhone Air, 256GB - Sky Blue

Trade in & get up to £560*

iPhone Air, 256GB - Sky Blue

£799

4.9 out of 5 stars

17 reviews

Apple 40W Dynamic Power Adapter with 60W Max

40W Dynamic Power Adapter with 60W Max

£39

4.7 out of 5 stars

3 reviews

Apple iPhone 16, 128Gb - Ultramarine

Trade in & get up to £560*

iPhone 16, 128Gb - Ultramarine

From £799

4.8 out of 5 stars

33 reviews

Oral-B iO2 Night Black Electric Toothbrush

Black Friday Price Promise >

iO2 Night Black Electric Toothbrush

Current sale price is £42

Regular price was £100

(Save £58)

4.9 out of 5 stars

256 reviews

Apple AirPods Max 2 - Starlight

More time to pay with Very Pay

AirPods Max 2 - Starlight

£499

4.7 out of 5 stars

3 reviews

Apple iPhone 17, 256GB - Sage

Trade in & get up to £560*

iPhone 17, 256GB - Sage

£899

4.7 out of 5 stars

13 reviews

Apple iPhone 16, 128Gb - Teal

Trade in & get up to £560*

iPhone 16, 128Gb - Teal

From £799

4.7 out of 5 stars

21 reviews

Apple iPad Pro (M5, 2025) 11-inch, Wi-Fi, 256GB with Standard Glass

Trade in & get up to £580*

Available in space black, silver coloursAvailable in space black, silver coloursAvailable in space black, silver coloursAvailable in space black, silver coloursAvailable in space black, silver colours

iPad Pro (M5, 2025) 11-inch, Wi-Fi, 256GB with Standard Glass

From £1199

4.5 out of 5 stars

8 reviews

Bestway TriTech Single Size Airbed with Built-In Pump

Black Friday Price Promise >

TriTech Single Size Airbed with Built-In Pump

Current sale price is £53.99

Regular price was £79.99

(Save £26)

4.6 out of 5 stars

166 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.