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Apple iPhone 17 Pro Max, 256GB - Cosmic Orange

Trade in & get up to £560*

iPhone 17 Pro Max, 256GB - Cosmic Orange

£1099

4.8 out of 5 stars

34 reviews

Apple AirPods 5 with Wireless Charging Case

10% off with code: FLASH10

AirPods 5 with Wireless Charging Case

£139

4.3 out of 5 stars

13 reviews

Apple iPhone 17 Pro Max, 256GB - Deep Blue

Trade in & get up to £560*

iPhone 17 Pro Max, 256GB - Deep Blue

£1099

4.5 out of 5 stars

44 reviews

Apple iPad (A16, 2025), 11-inch, Wi-Fi

10% off with code: FLASH10

+1 colour

Available in pink, blue, silver, yellow coloursAvailable in pink, blue, silver, yellow coloursAvailable in pink, blue, silver, yellow coloursAvailable in pink, blue, silver, yellow coloursAvailable in pink, blue, silver, yellow colours

iPad (A16, 2025), 11-inch, Wi-Fi

From £429

4.7 out of 5 stars

298 reviews

Apple iPhone 17e, 256GB - Black

10% off with code: FLASH10

iPhone 17e, 256GB - Black

£699

4.7 out of 5 stars

14 reviews

Apple AirPods Pro 3

10% off with code: FLASH10

AirPods Pro 3

£219

4.7 out of 5 stars

129 reviews

LG OLED evo AI C6 55" 2026 4K Smart TV

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OLED evo AI C6 55" 2026 4K Smart TV

Current sale price is £1199

Regular price was £1599

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4.6 out of 5 stars

155 reviews

Apple iPhone 17 Pro Max, 512GB - Deep Blue

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iPhone 17 Pro Max, 512GB - Deep Blue

£1299

4.6 out of 5 stars

13 reviews

LG OLED evo AI C6 65" 2026 4K Smart TV

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OLED evo AI C6 65" 2026 4K Smart TV

Current sale price is £1699

Regular price was £2099

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4.6 out of 5 stars

154 reviews

Apple iPhone 17, 256GB - Black

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iPhone 17, 256GB - Black

£899

4.9 out of 5 stars

37 reviews

LG QNED MiniLED AI QNED70 65" 2026 4K Smart TV

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QNED MiniLED AI QNED70 65" 2026 4K Smart TV

Current sale price is £579

Regular price was £649

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4.7 out of 5 stars

243 reviews

Apple iPhone 15, 128Gb - Black

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iPhone 15, 128Gb - Black

£699

4.7 out of 5 stars

106 reviews

Apple iPhone 16, 128Gb - Pink

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iPhone 16, 128Gb - Pink

From £799

4.6 out of 5 stars

34 reviews

Apple iPhone 16e, 128GB - Black

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iPhone 16e, 128GB - Black

£599

4.8 out of 5 stars

68 reviews

Apple iPad Air (M4, 2026) 11-inch, Wi-Fi, 128GB - Space Grey

10% off with code: FLASH10

iPad Air (M4, 2026) 11-inch, Wi-Fi, 128GB - Space Grey

£749

4.8 out of 5 stars

4 reviews

LG OLED evo AI C6 48" 2026 4K Smart TV

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OLED evo AI C6 48" 2026 4K Smart TV

Current sale price is £999

Regular price was £1199

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4.6 out of 5 stars

155 reviews

Apple MacBook Neo (A18 Pro, 2026) 13-inch with 6-core CPU and 5-core GPU, 8GB Unified, 512GB SSD, Touch ID - Silver

Trade in & get up to £850*

MacBook Neo (A18 Pro, 2026) 13-inch with 6-core CPU and 5-core GPU, 8GB Unified, 512GB SSD, Touch ID - Silver

From £799

4.7 out of 5 stars

3 reviews

Apple iPhone 17, 256GB - White

10% off with code: FLASH10

iPhone 17, 256GB - White

£899

4.5 out of 5 stars

13 reviews

LG NANO 4K UHD AI NU80 65" 2026 4K Smart TV

NANO 4K UHD AI NU80 65" 2026 4K Smart TV

Current sale price is £469

Regular price was £499

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4.7 out of 5 stars

20 reviews

Apple Watch Series 11 (GPS) 42mm Aluminium Case with Sport Band

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Watch Series 11 (GPS) 42mm Aluminium Case with Sport Band

Current sale price is From £319

Regular price was From £369

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4.9 out of 5 stars

30 reviews

LG LED AI LB650B 32" 2026 HD Smart TV

LED AI LB650B 32" 2026 HD Smart TV

£159

4.1 out of 5 stars

16 reviews

Apple Watch Series 11 (GPS) 46mm Aluminium Case with Sport Band

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Watch Series 11 (GPS) 46mm Aluminium Case with Sport Band

Current sale price is From £349

Regular price was From £399

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4.4 out of 5 stars

18 reviews

Apple iPhone Air, 256GB - Space Black

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iPhone Air, 256GB - Space Black

£799

4.4 out of 5 stars

9 reviews

LG QNED MiniLED AI QNED70 75" 2026 4K Smart TV

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QNED MiniLED AI QNED70 75" 2026 4K Smart TV

Current sale price is £799

Regular price was £899

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4.7 out of 5 stars

243 reviews

LG OLED AI B6 48" 2026 4K Smart TV

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OLED AI B6 48" 2026 4K Smart TV

Current sale price is £799

Regular price was £999

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4.7 out of 5 stars

20 reviews

LG OLED evo AI C6 42" 2026 4K Smart TV

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OLED evo AI C6 42" 2026 4K Smart TV

Current sale price is £899

Regular price was £1099

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4.6 out of 5 stars

154 reviews

LG QNED MiniLED AI QNED70 55" 2026 4K Smart TV

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QNED MiniLED AI QNED70 55" 2026 4K Smart TV

Current sale price is £429

Regular price was £499

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4.7 out of 5 stars

244 reviews

Apple Mac Studio (M4 Max, 2025) with 14-core CPU, 32-core GPU, 36GB Unified Memory, 512GBB SSD - Silver

Trade In & get up to £850*

Mac Studio (M4 Max, 2025) with 14-core CPU, 32-core GPU, 36GB Unified Memory, 512GBB SSD - Silver

£2499

4.7 out of 5 stars

3 reviews

LG C5 42" OLED evo 4K HDR Smart AI TV 2025 - OLED42C55LA.AEK

C5 42" OLED evo 4K HDR Smart AI TV 2025 - OLED42C55LA.AEK

£847

4.8 out of 5 stars

1.5k reviews

Apple iPhone 17e, 256GB - Soft Pink

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iPhone 17e, 256GB - Soft Pink

£699

4.3 out of 5 stars

11 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.
Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.