Incredible durability

Crack resistant and IP6X-certified dust resistant. With 50m water resistance.

A powerful fitness partner

Measure all the ways you move with Activity rings, which are customisable to match your lifestyle. Get advanced metrics for a range of workouts with the Workout app. Track the intensity of your workouts with training load. Use depth and water temperature sensors for your aquatic adventures.

For swimmers

Automatic stroke detection, length count, splits, sets and Custom Workouts for pool swimmers. Open water swimmers can view a route map in their workout summary. See tide conditions at over 115,000 beaches worldwide with the Tides app.

For hikers

Offline maps let you navigate with just your Apple Watch*. And the Compass app is packed with essential navigation tools like current heading, elevation, longitude and latitude. Find the last place where you had mobile reception. Mark your location with Compass Waypoints. Use Backtrack to map where you’ve been and retrace your steps.

AirPods 4

AirPods 4 — a totally transformed audio experience with Voice Isolation (1) Siri Interactions (1) and Personalised Spatial Audio(2).

AirPods Pro 2

AirPods Pro 2—featuring pro-level Active Noise Cancellation, (3) Adaptive Audio, Transparency mode, (4) Personalised Spatial Audio(4).

iPhone

iPhone 16 and iPhone 16 Pro. Built for Apple Intelligence. With faster, easier Camera Control. And a big boost in battery life.

Apple Watch

Find the right Apple Watch for you. Apple Watch Series 10 has the biggest display and thinnest design ever, and is packed with advanced health and safety features. Apple Watch Ultra 2 is the ultimate sports and adventure watch. Apple Watch SE has all the essentials, and is light on price.

iPad

iPad is so versatile, it’s more than up to any task. It’s your digital notepad, online classroom, work-from-anywhere office, creative studio, portable arcade, and personal screening room. No matter which one you choose, iPad is a fun and powerful way to get it all done.

Mac

Experience the incredible performance of Mac. The game-changing power of Apple silicon, superfast SSD storage and stunning displays mean you can do more, create more and play more than ever before.

iPhone SE

Lightning-fast A15 Bionic chip. Big-time battery life and a superstar camera. Plus a remarkably durabledesign and a Home button with secure Touch ID.

MagSafe

MagSafe is a new ecosystem of accessories for easy attachment and faster wireless charging. With endless combinations, there is a mix to match any style.

Apple Watch Ultra 2

Apple Watch Ultra 2, the ultimate sports and adventure watch, is now available in a satin black titanium finish. It features multi-day battery life, precision dual-frequency GPS and Apple’s brightest display ever. It also has a durable titanium case, sapphire front crystal and customisable Action button.

Apple Watch Series 10

Meet Apple Watch Series 10. A bigger display with more screen area and a thinner, lighter design. Get advanced fitness and health features with Sleep Apnoea Notifications, plus faster charging.

Apple Watch SE

Essential features to help you stay connected, active, healthy and safe. Perfect for kids and older adults using Family Setup.

Apple Watch Accessories

Look ahead of the curve with the latest styles and colours for Apple Watch.

iPad

Colourfully reimagined and more versatile than ever. With an all-screen design, 10.9-inch Liquid Retina display and four gorgeous colours. iPad delivers a powerful way to create, stay connected and get things done, all for an even more affordable price.

iPad mini

iPad mini. Built for Apple Intelligence. It’s incredibly portable and powerful, featuring the ultra-fast A17 Pro chip and an 8.3inch Liquid Retina display. And it works with Apple Pencil Pro, so you can study, work, play and create from anywhere.

Apple Pencil Pro & Apple Pencil

Magic Keyboards & Cases

MacBook Air 13” (M2)

Supercharged by the M2 chip, the 13-inch MacBook Air combines amazing performance and up to 18 hours of battery life into its strikingly thin aluminium enclosure.

iMac 24” (M4)

iMac. The ultimate all-in-one desktop. Built for Apple Intelligence. Supercharged by the M4 chip, browsing and multitasking across apps feels snappier. With a stunning 24-inch 4.5K Retina display in an iconic design, and advanced camera, mics and speakers. iMac is brilliant for work and play.