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Free home delivery on orders £75+

Free returns

Shop the brands you love

Pay later with Very Pay

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  • Free home delivery on orders £75+

    Free returns

    Shop the brands you love

    Pay later with Very Pay

Up to 40% off Bank Holiday Deals

Up to 40% off Bank Holiday Deals

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Bring Home the Best in Toys & Games

Expect hours of absorbing play and active learning with our carefully selected range of toys all chosen with your family in mind. If you're choosing for the baby and toddler years, You'll spot trusted brands like Fisher-Price, VTech and Mamas & Papas. Keep an eye out for children's toys designed to support their early development. We have playful building blocks that grow their fine motor skills, alongside interactive gadgets so they can discover colours, shapes and numbers. When it's time for a nap, soft toys made from gorgeously plush fabrics are perfect for snuggling up to. Why not pick out a soothing musical mobile to create a calming, tranquil atmosphere as they drift off to sleep?

Imaginative Play with Toys for Kids

Treat your youngster to a world of let's-pretend magic, with kids' toys that are made for small-world and make-believe games. You'll find character-themed sets featuring beloved kids' characters like Paw Patrol, Toy Story and My Little Pony. For budding superheroes, we have iconic action stars including Batman, Spider-Man and Marvel's Avengers. If you're surprising them with a traditional dolls' house, our adorable Sylvanian Families collection fits the bill perfectly. Shopping for a child who loves to build and design? Our LEGO playsets let them craft everything from cars and vehicles to shops and houses. To unlock their artistic potential, look out for painting and drawing kits. Or you can nurture their musical talents with guitars, keyboards and karaoke machines.

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  • New Arrivals

    Baby & Toddler Toys

    Fashion & Baby Dolls

    LEGO® sets

    Arts & Crafts

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    Ride on's

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    Trending Toys

    Iconic Character Figures

Up to 40% off selected Toys

Offers added & removed throughout.

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Where play comes to life

Shop the toys that are super hot right now

Movie blockbuster Toys ​

Shop the latest fashion and merch from their movie and TV heroes

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Bring Play to Life

Interactive LEGO® Pokémon™ SMART Play™ sets for Trainers ready to build and play

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Barbie dreams start here

The latest exciting toys for endless storytelling and creative fun

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Up to half price on selected Fisher-Price

Discover toys designed to inspire every stage of early learning

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Shop by Age

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We Price Match 1000s of amazing Toys

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Baby & toddler​

For little hands & curious minds​

Shop all Baby & Toddler​
Learning & Development
Soft Steps​
Nursery Essentials​
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Brands we love

  • LEGO

    Barbie

    K-Pop Demon Hunters

    V-tech

    Paw Patrol

    Monster High

    Toy Story

    Fisher Price

    Tonies

    Hot Wheels

Don't miss these!

Slime & Sand
Blind Boxes
Fancy Dress​
Games, Puzzles & books

Spotted something you love?

Now you can pop your fave insta-finds straight in your basket – whether it’s an influencer-approved dress or a home look you’ve got to steal, just click it and get it!

Shop Insta faves

10% off

Offer ends Aug 4, 2026. Place an order across selected toys and enter code SCHOOLSOUT at the checkout.

This code can be used multiple times but can’t be used in conjunction with any other offer codes or promotions.

Free delivery

Free standard home delivery on orders £75+

Expected delivery: Usually within 3-5 days (excluding Sundays and bank holidays).

Excludes large items.

Standard home delivery £3.99 on orders less than £75.

Terms & Conditions

We’ve matched prices on 1000’s of electrical and toys brands you love, so you don’t have to search around for the best price.

Very’s Price Match Policy

  1. Very is matching the price of selected products within its electrical and toy departments (each a “Qualifying Product”) against Argos, Curry's and The Entertainer (the “Retailers”) to ensure that these products are not being sold cheaper at those Retailers. ​

  2. Very will monitor the price of Qualifying Products on the Retailers’ websites on a daily basis Monday to Friday each week (excluding Bank Holidays) to ensure the price of a Qualifying Product on Very.co.uk is the same as, or lower than, the price on the Retailers’ websites. Very does not check the price of Qualifying Products on Saturdays, Sundays or on Bank Holidays.​

  3. Very will not retrospectively adjust the price of a Qualifying Product if the price on a Retailer’s website reduces in the 24-hour period immediately following its daily check or if the price reduces on a Saturday or Sunday. ​

  4. Very will price match on identical products i.e. the same size, colour, specification and model number.​

  5. Services linked to Qualifying Products such as delivery, installation and extended warranties are not included in this Price Match Policy and will not be price matched by Very.​

  6. Any Qualifying Products that are out of stock or unavailable on an individual Retailer’s website are not included in this Price Match Policy and will not be price matched by Very.​

  7. Very will price match against Qualifying Products at the selling price on the Retailers’ websites. Very will not price match against any general discounts that may be claimed directly with the Retailers by way of a code or otherwise e.g. 10% off orders over £100. ​

  8. Very reserves the right to add and remove individual products from the list of Qualifying Products at any time. ​

  9. Very reserves the right to withdraw or amend this Price Match Policy at any time.​

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

  • You always have the flexibility to pay a monthly amount that suits you.

  • This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

  • This lets you split the cost of anything over 3 months.

  • Plus, you pay nothing for at least 20 days.

  • If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

  • BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.

  • The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

  • If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.

  • The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

  • If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

  • This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.

  • Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example:

Representative 44.9% APR variable

(interest rate 44.9% p.a. variable). Based on £1,200 credit limit.

Very Pay

More time to pay with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

  • You always have the flexibility to pay a monthly amount that suits you.

  • This must be at least £5 or 6% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

  • This lets you split the cost of anything over 3 months.

  • Plus, you pay nothing for at least 20 days.

  • If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

  • BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.

  • The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

  • If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.

  • The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

  • If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

  • This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.

  • Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Buy Now Pay Later

What is Buy Now Pay Later (BNPL)?

BNPL is an interest bearing option that allows you to delay payments on your purchases. The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).

You could delay payment for 6, 9 or 12 months depending on how much you spend.

The delayed payment period and qualifying minimum order value is subject to offer and your account status. If you are eligible for BNPL your offer details will be confirmed in checkout.

How is interest calculated?

Interest is calculated from date of order and compounded daily. The interest will be added to your account as a lump sum at the end of the delayed payment period. This means you will pay interest on interest.

How do I avoid paying interest?

You can avoid all of the interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments. Making partial payments without clearing the cash price in full will reduce the amount of interest charged at the end of the delayed payment period.

Remember, if you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.

How do I make a BNPL payment?

To make a full or partial payment simply log into your account. You can allocate your payment to the specific BNPL you wish to pay off. Alternatively, you can call us.

What happens after the delayed payment period?

If you have paid the cash price in full before the end of the delayed payment period, you will not pay any interest.

If you have not paid the cash price in full or have only made a partial payment, a lump sum of interest will be charged to your account. Any outstanding balance plus the interest will now become payable.

As the outstanding balance, plus the interest now form part of your payable balance they will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request every month and cannot be repaid using Take 3.

What is excluded from BNPL?

The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.

Do I still have to pay my monthly minimum payment?

Yes, allocating payments to BNPL will not cover the minimum payment on your account. If you have a non-BNPL balance, you will still need to make at least your minimum payment as shown on your statement.

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

  • This lets you split the cost of anything over 3 months.

  • Plus, you pay nothing for at least 20 days.

  • If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

  • Representative 44.9% APR variable

Take 3

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

  • This lets you split the cost of anything over 3 months.

  • Plus, you pay nothing for at least 20 days.

  • If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.