FUJIFILM X-T50
The new Film Simulation dial makes selecting your favourite mode effortless
Through The Lens
From the first steps of joy to the heights of adventure, our top-tier photography gear ensures every moment is preserved with perfection.
Cameras, Technology & Gaming
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Mirrorless vs SLR Cameras:
Making the best choice for your Photography
Mirrorless Cameras:
Lightweight and compact, ideal for travel
Latest technology with fast autofocus and real-time previews
Great for both photos and videos with up-to-date video features
Perfect all-around camera for various shooting scenarios
Growing range of lenses suitable for family events and holidays
SLR Cameras:
Reliable and versatile, suitable for beginners to professional photographers
Optical viewfinder for a true-to-life image view
Manual features allow novice users to achieve professional-quality photos
Wide range of lenses available for portraits, landscapes, and more
Proven performance in capturing a variety of photography styles
Canon EOS R100
With a guided user interface and tactile buttons and dials, the EOS R100 is designed for a comfortable shooting experience. Compact and lightweight, small enough to slip in a bag: it’s easy to grab and go.
Fujifilm X-T50
Fujifilm X-T50 features all-new Film Simulation dial on the top plate. Choosing the Film Simulation has never been easier. It is as simple as turning the dial. There are 20 Film Simulation modes to choose from, including the latest “REALA ACE.
Insta 360 X4 8K 360 Action Cam
8K resolution has to be seen to be believed. Immerse yourself in a world of unbelievable clarity, and experience your adventures all over again, just like the first time!
SanDisk Extreme® Portable SSD
To capture and keep its best moments, you need fast, high-capacity storage that accelerates every move. The SanDisk Extreme Portable SSD letting you store your content and creations on a fast drive that fits seamlessly into your active lifestyle.
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