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undefined Squishy Spikes Alligator

Squishy Spikes Alligator

Current sale price is £9.99

(Save £5)

Regular price was £14.99

undefined Mix & Learn DJ Table Musical Activity Toy

Mix & Learn DJ Table Musical Activity Toy

Current sale price is £29.99

(Save £25)

Regular price was £54.99

3.5 out of 5 stars

72 reviews

undefined Smart Stages First Words Puppy

Smart Stages First Words Puppy

Current sale price is £13.99

(Save £9)

Regular price was £22.99

4.8 out of 5 stars

64 reviews

undefined Little People Light-Up Learning Garage

Little People Light-Up Learning Garage

Current sale price is £31.99

(Save £13)

Regular price was £44.99

5 out of 5 stars

23 reviews

undefined Fruit Colours Learning Smoothie

Fruit Colours Learning Smoothie

Current sale price is £7.99

(Save £3)

Regular price was £10.99

4.4 out of 5 stars

7 reviews

undefined 100 Things That Go Interactive Book

100 Things That Go Interactive Book

Current sale price is £12.99

(Save £7)

Regular price was £19.99

5 out of 5 stars

7 reviews

undefined Smart Stages First Words Sis

Smart Stages First Words Sis

Current sale price is £14.99

(Save £8)

Regular price was £22.99

4.8 out of 5 stars

52 reviews

undefined Cra-Z-Compounds Set

Cra-Z-Compounds Set

Current sale price is £12.99

(Save £2)

Regular price was £14.99

5 out of 5 stars

9 reviews

undefined Scoop & Learn Ice Cream Cart

Scoop & Learn Ice Cream Cart

Current sale price is £39.99

(Save £20)

Regular price was £59.99

4.9 out of 5 stars

208 reviews

undefined First Builders ABC Learning Train and Bricks

First Builders ABC Learning Train and Bricks

Current sale price is £12.99

(Save £4)

Regular price was £16.99

4.8 out of 5 stars

35 reviews

undefined LeapStart Bluey Fun and Games

LeapStart Bluey Fun and Games

Current sale price is £12.99

(Save £1)

Regular price was £13.99

4.8 out of 5 stars

4 reviews

undefined Secret Safe Magic Notebook

Secret Safe Magic Notebook

Current sale price is £19.99

(Save £3)

Regular price was £22.99

undefined Spidey and Friends Scribbler Multipack

Spidey and Friends Scribbler Multipack

Current sale price is £9.99

(Save £3)

Regular price was £12.99

4 out of 5 stars

6 reviews

undefined Chompers the Number Dino

Chompers the Number Dino

Current sale price is £18.99

(Save £9)

Regular price was £27.99

4.7 out of 5 stars

6 reviews

undefined DJ Bouncin Star Musical Activity Toy

DJ Bouncin Star Musical Activity Toy

Current sale price is £34.99

(Save £12)

Regular price was £46.99

4.9 out of 5 stars

32 reviews

undefined Count Along Till

Count Along Till

Current sale price is £21.99

(Save £5)

Regular price was £26.99

4.8 out of 5 stars

58 reviews

undefined Build-a-Slice Pizza Cart

Build-a-Slice Pizza Cart

Current sale price is £39.99

(Save £20)

Regular price was £59.99

4.8 out of 5 stars

6 reviews

undefined Poppin' Play Ball Tree

Poppin' Play Ball Tree

Current sale price is £22.99

(Save £12)

Regular price was £34.99

5 out of 5 stars

1 review

undefined Laugh & Learn Puppy's Activity Cube Learning Toy

Laugh & Learn Puppy's Activity Cube Learning Toy

Current sale price is £8.99

(Save £4)

Regular price was £12.99

5 out of 5 stars

3 reviews

undefined Shaking Sounds Zebra

Shaking Sounds Zebra

Current sale price is £6.99

(Save £3)

Regular price was £9.99

5 out of 5 stars

1 review

undefined DJ Groovin' Go Baby Musical Learning Toy

DJ Groovin' Go Baby Musical Learning Toy

Current sale price is £12.99

(Save £7)

Regular price was £19.99

5 out of 5 stars

3 reviews

undefined LeapStart CoComelon Sing and Learn

LeapStart CoComelon Sing and Learn

Current sale price is £12.99

(Save £1)

Regular price was £13.99

5 out of 5 stars

2 reviews

undefined Chat & Discover Phone

Chat & Discover Phone

Current sale price is £9.99

(Save £5)

Regular price was £14.99

4.8 out of 5 stars

6 reviews

undefined LeapStart

LeapStart

Current sale price is £29.99

(Save £10)

Regular price was £39.99

3.7 out of 5 stars

10 reviews

undefined Squishy Lights Learning Tablet

Squishy Lights Learning Tablet

Current sale price is £10.99

(Save £5)

Regular price was £15.99

5 out of 5 stars

5 reviews

undefined Toddler Tech Laptop pink

Toddler Tech Laptop pink

Current sale price is £18.99

(Save £9)

Regular price was £27.99

4.5 out of 5 stars

4 reviews

undefined 123 Crawl with Me Puppy

123 Crawl with Me Puppy

Current sale price is £26.99

(Save £11)

Regular price was £37.99

4.7 out of 5 stars

9 reviews

undefined Build-a-Burger

Build-a-Burger

Current sale price is £9.99

(Save £5)

Regular price was £14.99

undefined Spidey & Friends Watch

Spidey & Friends Watch

Current sale price is £14.99

(Save £5)

Regular price was £19.99

5 out of 5 stars

3 reviews

undefined 2-in-1 Touch & Learn Tablet

2-in-1 Touch & Learn Tablet

Current sale price is £15.99

(Save £9)

Regular price was £24.99

4.8 out of 5 stars

17 reviews

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Very Pay credit provided, subject to credit and account status, by Shop Direct Finance Company Limited. Registered office: First Floor, Skyways House, Speke Road, Speke, Liverpool, L70 1AB. Registered number: 4660974. Authorised and regulated by the Financial Conduct Authority. Over 18's only.

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© The Very Group Limited. All Rights Reserved.

Shop Direct Home Shopping Limited. Registered number: 4663281. Registered office: 1st Floor, Skyways House, Speke Road, Speke, Liverpool L70 1AB.

Very Pay

20% off your first credit order!

What you need to know
Apply for Very Pay to get 10% off Apple & gaming consoles and 20% off almost everything else. Enter WELCOME at the checkout

<COPY/PASTE WELCOME>

Representative 44.9% APR variable

Excludes Samsung S24 models, PlayStation 5 consoles, PS5 Portal, all egg items, digital downloads, insurance, delivery & installation. Cannot be used with other offers. Over 18 only.

Very Pay

Ways to pay that work your way with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 7% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.

Representative Example

This represents a typical cost of using Very Pay:

Representative 44.9% APR variable (annual interest rate of 44.9% variable). A personalised credit limit, typically £1,000. You may be offered other promotional interest rates.

Very Pay

Ways to pay that work your way with Very Pay

And you can avoid interest on every purchase.

Monthly

You can choose to pay monthly with flexible monthly payments.

You always have the flexibility to pay a monthly amount that suits you.
This must be at least £5 or 7% of your balance. The minimum payment is detailed on your statement. If you pay this way you will be charged interest, and it will take you longer to pay off your balance.

Remember, your interest rate information is in 'My Account'. Just click the 'My Details' tab, and then into 'My APR'.

Pay in 3 with Take 3

3 payments, 3 months, pay no interest.

This lets you split the cost of anything over 3 months.
Plus, you pay nothing for at least 20 days.
If you choose not to make your Take 3 payments, then you'll pay interest on your balance at your account rate.

Buy Now Pay Later (BNPL)

Shop now and delay payment, subject to your credit and account status.

BNPL is an interest-bearing option that allows you to delay payments on your purchases for up to 12 months depending on how much you spend.
The costs for delivery, installation services and monthly insurance products cannot be placed on BNPL.
If eligible, the delayed payment period and minimum order values to qualify for Buy Now Pay Later will be detailed in checkout and are subject to offer.
The delayed payment period starts from the date of order (including pre-ordered items and those not ready for immediate dispatch).
If you choose not to pay the cash price before the end of the delayed payment period a lump sum of compound interest will be charged to your account.
This will attract interest at your account rate, meaning you will pay interest on interest. This will be included within your account minimum payment request on your monthly statement and cannot be repaid using Take 3.
Remember, avoid interest by paying the cash price before the end of the delayed payment period, this can be done in one full payment or multiple partial payments.

Pay now

You can pay in full today using a credit or debit card.