Bringing a smile to milestones
Say hello to happier parenting. We’re here to help you celebrate the little victories, let go of expectations, and pick up more positivity. Because after more than 90 years of helping families, we’ve learned that development happens naturally when fun leads the way.
Our top recommendations for some of our favourite Smilestones
Shop by age
Spark their curiosity
From Smilestones to Little People, they’ll love to learn laugh and have lots of fun
Smilestones
A collection of toys designed to nurture development skills
Shop nowLights & sounds
Stimulate your baby’s senses with toys that respond to touch
Shop nowLinkimals
These interactive pals light up, talk, sing and play together
Shop nowLittle People
Small-hand-friendly toys that encourage imaginative play
Shop nowYour first step to happier parenting
Being a new parent can feel daunting and it’s easy to get overwhelmed. But don’t worry, Fisher-Price Smilestones are designed to inspire, reassure and offer a helping hand when you need it most.
Shop all SmilestonesCalming and soothing your bundle of joy
Babies can cry for all sorts of reasons, from being hungry to just needing some cuddles, which is why soothing is super important. Soothing your baby helps them to build the skills they need to be able to comfort themselves.
Our top recommendations for calming & soothing
Experience a new side of your baby
Tummy time is your baby’s first ever workout. Placing baby face down starts to develop core muscles as well as pulling their head up, rolling over and strengthening their arms, neck and back. And once your baby learns to sit they’ll experience the world in an amazing new way.
Our top recommendations for tummy time & sitting up
Baby’s first big move
Crawling is an important milestone. As well as enabling them to move around on their own, it’s essential for baby’s overall development too. Just remember, there’s no wrong way to crawl, so if baby discovers a unique way of moving – go with it!
Welcome to toddler time
So, your baby isn’t a baby anymore. They’re a toddler and able to do way more than rolling, crawling and sitting up. Your little person is on the go big time and don’t you know it! So let’s see how Fisher Price Smilestones can help you with the next amazing stages in their development.
Shop all SmilestonesLove to learn new things
Toddlers are super busy. They want to learn about the world around them and are fascinated by everything. It’s also a time where your child starts to develop language. And once they do, you can begin to teach them basic numbers, colours and ABCs.
Our top recommendations for early learning
Hitting their stride
From running to climbing stairs, throwing to kicking a ball, there are lots of movements your little one’s body still needs to learn. And there are lots of ways you can encourage them. But just remember, every child moves at their own pace, so it pays to be patient.
Our top recommendations for motor skills
Little people with big emotions
Toddlers begin to show their first signs of independence between the ages of one to three. They use gestures, facial expressions and words to describe how they’re feeling. And then there’s the dreaded meltdowns and tantrums, often performed in a supermarket aisle!
Discover Fisher-Price Toys at Very
Much-loved toymaker Fisher-Price has been educating and entertaining our little ones for almost a century. At Very, we have a packed selection of toys, games and baby equipment from the famous brand. From cot mobiles through to walkers and ride-ons, Fisher-Price toys will keep busy babies and toddlers happy from birth right up to school age. We also have a collection of Fisher-Price nursery essentials, including comfy swings, bouncy chairs and booster seats. Parents will love the retro Classics range, with traditional Fisher-Price favourites like the iconic Chatter Phone and Record Player.
Baby Toys and Equipment from Fisher-Price
Tiny tots will feel snug and comforted with specially designed newborn toys like Soothe and Snuggle plushies. At night, mobiles and light projectors provide stimulation and entertainment and, during the day, energetic wrigglers can practise their moves with a baby gym. Fisher-Price is a trusted brand producing toys that are robust and safe as well as exciting. Look for first toys such as stacking bricks and shape sorters. Older babies will love activity centres and walkers that help them find their feet. Musical toys, from singing animals to classic xylophones, are sure to bring hours of fun.
Fisher-Price Fun for Toddlers and Preschoolers
Gently encouraging learning through play, Fisher-Price has some wonderful toys for growing kids. Role-playing comes to life with the Fisher-Price cash register and kids can copy Mum and Dad with the toy smartwatch or interactive coffee cup. Pretend vacuum cleaners, dumbbells and kitchen equipment let them feel really grown up. For smaller-scale creative play, Fisher-Price has teamed up with Disney's Frozen to create a range of dolls and playsets or check out the popular Little People toys. At the end of a busy day, there are plenty of cuddly animals for tots to snuggle up with.
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